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Could Bitcoin Save YouTube?

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Could Bitcoin Save YouTube?

Summary

• YouTube has problems with its current model.
• Bitcoin's lack of transaction fees allow for the use of micro-payments.
• Micro-payments are a solution to annoying ads on the internet. Users don't want ads and they don't want to pay high subscription fees.
• Small payments per video are a natural solution to this problem.

This article discusses how Bitcoin (Pending:COIN) will transform YouTube (NASDAQ:GOOG) (NASDAQ:GOOGL) through the use of micro-payments. These changes won't affect YouTube in the next few years, but thinking about it now will keep you ahead of the curve for when they do happen in 5-7 years.

Currently the model for how online video content is serviced to the consumer is broken. It isn't just online video where problems exist. Even in this very article, you can see ads on the side bar that don't add to the consumer's experience. Personally I have only clicked on the banner ads on this site or any other site by accident. This creates a poor experience and is leading to a declining amount of money advertisers are willing to spend per ad. All advertisements aren't negative for the internet, however. The ads shown in Facebook (NASDAQ:FB) newsfeed are becoming a value added experience because Facebook has the knowledge of your preferences. Google search ads are a positive because they are catered toward your current interests. While annoying ads may increase awareness of a product, actual sales is what advertisers care about more than anything. This article may help to solve the conundrum my readers have when they typically respond "I never click on YouTube ads. How do they make money? How is this sustainable?"

The precise clarification of which ads belong in the value add versus the value subtraction bucket may be debatable, but it is clear YouTube ads are in the latter category. Google has gotten much better at targeting ads to specific viewers with TrueView technology, but I think most of my readers would agree that they never click on the ads. This is an unfortunate situation because I am paying for YouTube with my time. I am inefficiently wasting a few seconds of my life and the advertiser doesn't even get anything out of the ordeal since I didn't pay attention or click on the ad. YouTube could get better at targeting ads and advertisers can get better at creating specialized content, but the situation isn't ideal because I am focused on what the video content will be about, not buying a product I am not interested in. Some YouTubers do paid product promotions which usually are entertaining and a value added solution, but this can't be the solution for smaller YouTubers. It is a patch that doesn't solve the problem completely.

The problem for Google is the cost-per-click is declining rapidly as you can see from the chart on the bottom. Google blames the recent decline on YouTube. Declining cost-per-clicks is a problem for both the content creator and YouTube. It means YouTube will have to service more ads to make the same amount of money. YouTubers aren't getting paid well as it is, so any decline in this rate is problematic. According to TubeMogul, in 2012 YouTubers received about $9.35 per thousand views. This declined to $7.60 in 2014. It is now generally accepted that the rate is about $5 per thousand views.

While YouTubers can make money though other ways such as selling products, this decline hurts the motivation to make more videos. YouTube expects creators to make about 30% of their earnings from making videos. YouTube cannot afford to pay content creators to make up for this lost revenue, so it has no viable solution.

Besides creating a separate product or doing a sponsored video there are two other ways for YouTubers to make money from their videos. These two options are Patreon and Vessel. Patreon is a donation website that allows YouTubers to collect tips from their viewers. Like a Kickstarter donation, donors can gain access to certain rewards if they donate. An example would be a Skype call with the YouTuber or a mention in a video. I expect the number of YouTube channels accepting Patreon donations to increase in the next few years. Patreon takes a 5% commission on the money given to content creators. This is a terrible deal for YouTube, since it doesn't get a cut. Patreon is a part of the solution to the problem of content creators' low pay, but personally I don't like it. The reason why I don't like is because I don't want to pay for a good I am not interested in. The reason why I like a creators is because of the channel's videos. I don't think it make sense to pay for a Skype call when the videos are what is providing me with value, not the Skype call.

The second possible choice for YouTubers is to put their content on Vessel. This is a great solution for some YouTubers and will gain traction in the next few years as well. However, it also has problems. YouTubers have to sign a six-month contract to be on the service. It also only works for YouTubers who are accepted into the program. From the consumer's side, some viewers don't want to pay for content they can see on YouTube anyway. This isn't financial information like on Seeking Alpha where the timing is relevant. Vessel subscribers also receive less ads, so there is significant value to the consumer considering the current options available. The content creators also make more money because the subscription fee and the ads allow Vessel to give out more money than YouTube does. Another problem with Vessel is it is a content aggregator. This means you are paying for the videos you watch and the ones you don't watch. Personally, I'm only a fan of one channel on Vessel, so it is an inefficient way to spend my money.

I want to pay the specific content creators I like. I don't want to watch ads. The solution for YouTube is tips through micro-payments with Bitcoin. Currently, the viewer must pay a decent sum of money to make the transaction worth it because of transaction costs. There is also a problem with accepting money from various currencies and then exchanging it. Viewers will not give $5 to a YouTuber for a video. Some viewers are even complaining about the $3.99 per month payment for Vessel, so the willingness to pay for content isn't high.

With Bitcoin viewers can pay small sums of money to the content creator. These sums would be equal or greater to the amount of money content creators get paid for advertisements. Five dollars per thousand views works out to one half of a penny per view. I would much rather pay a half of a penny per video I watch instead of watching a 15-second ad. Since 15 seconds is 1/240 of an hour, this equates to $1.20 per hour. For most viewers, their time is worth more than $1.20 per hour. This doesn't even add in the annoying in-video ads which the viewer has to close to see the whole screen.

The viewer would also get the knowledge that he/she is paying for the content that is valuable because it makes him/her feel like he/she is supporting the channel. If I want to pay a YouTuber in the current situation, I have to click on an ad. This makes no sense whatsoever. If you aren't convinced of this micropayment model, you need to be reminded the cost-per-click will be declining in the next few years and ads are going to become even more prevalent. This would make the Bitcoin model make even more sense economically.

The way YouTube would implement this payment is on a per-channel basis. You would be able to agree to make micro-payments for whatever channel you want. I could agree to pay 1 penny per video for a content creator I am a big fan of. I can watch ads for videos of creators, I am not subscribed to. Viewers who don't have enough money to subscribe to channel could agree to watch the ads.

Adblock Plus also plays a part in this scenario. As I have mentioned in aprevious article, there is a problem with Adblock Plus, since these viewers are not monetizable. Google has not destroyed Adblock Plus either because it is currently too small to worry about or it is worried about users fleeing to other services if it makes them watch ads. With Bitcoin providing a viable solution, I don't see why Google couldn't clamp down hard on Ad-block. Besides this clamping down on Adblock Plus, the motivations of the viewers also change with this micropayment scenario. Currently people who use Adblock Plus, do it because they hate annoying ads and don't see the consequences of their actions. If a micropayment is offered as an option, I don't see why a subscriber wouldn't want to make a donation of a few cents to support a channel. There will always be free-riders in the system who don't donate or watch ads, but I think it will be less of a problem than it is now.

The near-term solution for content creators is to use Vessel or Patreon, but Bitcoin should provide a better solution in the long-term. YouTube's near-term solution is to put more ads that are better at targeting the correct demographic. If it tries to implement a paid service, it may have trouble because it would have to charge a few dollars per month which wouldn't go over well with many people. The reason why the payment would be so high is the minority of paid subscribers would have to subsidize everyone else. The Bitcoin system allows everyone to pay a low amount. Because the payments are so low, it has a higher chance of being successful. Maybe you wouldn't pay $5 per month to watch YouTube ad-free, but would you pay 50 cents? Chances are you might. YouTube would get a percentage of this payment, just like it does with its current partnership program. This is why I believe Bitcoin can solve YouTube's problems.

This video inspired this article. Ignore the beginning part about net-neutrality.

Additional disclosure: Investors have copied my Facebook investment on Instavest.

https://www.facebook.com/marketingmechaniks

Recipe: Shrimp in sweet cream sauce

Recipe: Shrimp in sweet cream sauce

Good news for food lovers: Weekend’s guest chef for the next month will be dishing up tastes from a five-star hotel. Klaus Kosol, executive chef at Chatrium’s Emporia International Restaurant, will be sharing his easy and tasty recipes one per week throughout August.

Born in Thailand, Kosol describes his food as having a mix of Myanmar, Thai and European influences. But astonishingly for one working at the higher echelons of cuisine, he has never attended any cooking classes. Kosol said he learned his way around a kitchen from his brother and uncle, both chefs, and later from his seniors at work.

Prior to working in Myanmar, Kosol worked in five-star hotels in both Thailand and Qatar. But having been at Chatrium for 10 years now, he says the similarities between Myanmar and Thai culture are what keep him rooted in one place. “The Chatrium staff are really helpful for me to work together with. And there are many Thai people in Myanmar and that makes me feel like I am staying at my own country.”

Always eager to talk about food, whether these recipes or anything else, he says he can be reached at chef.chry@chatrium.com. “If you love cooking and you are interested to know something about food, ask me by email. I will respond as soon as I have time.”

His first recipe for readers is a take on the classic prawn salad. The key here is to use very fresh prawns and vegetables, which can be bought at local markets, and the honey, chilli sauce and mayonnaise should be easy to find at supermarkets.

Shrimp in sweet cream sauceServes 1

120g vegetable oil
80g prawn
20g mayonnaise
15g cabbage (shredded)
10g chilli sauce
10g corn powder (ground-up freeze-dried sweet corn)
5ml honey
A little bit of salt and pepper
1 lime (cut into pieces)

Remove the shells from prawns except the tail part and clean. Marinate the prawn with salt and pepper for a few minutes. Heat the vegetable oil in a pan and deep fry the marinated prawn. When the prawns turn golden brown, remove from heat and put on a plate. Mix the fried prawn with shredded cabbage, corn powder, honey, chilli sauce and mayonnaise, and stir to make the salad. If you like, finish with a squeeze of lime.

Recipes of the World

9 Social Media Marketing Tips from the Pros

9 Social Media Marketing Tips from the Pros

9 Social Media Marketing Tips from the Pros
Posted By Len Holehouse August 5, Chance Madson on Jul 23, 2015
How are you getting along with your social media marketing campaign? Does it improve your website traffic?
Today,  I’m going to show some tips on how to get better results with social media marketing. They came from the professionals who maximized the benefits of social media channels to boost their traffic, as well as their brand.
Grow Your Audience with Twitter

When it comes to social media marketing, you should not expect your audience to grow after you build a social media profile on Twitter. The line from the movie, “if you build it, they will surely come,” can’t be applied here.
To succeed in your campaign, make sure that you build and grow a long list of followers on Twitter. According to Mark Shaefer, when you have a profile in this social media channel, your brand or personal profile will be on public Twitter list. The list has several categories based on geographic location or interests.
To grow your audience, you should find relevant people to follow and look into their list. From that list, you can find interesting people that you can follow and hopefully they will follow you back.
You may use Twellow to help you find new, targeted followers. It’s a free site that works like yellow pages.
Or you can simply use the Twitter search prompt to help you find new followers.
This trick can assist in expanding your audience and make them aware of your products and services.
Analyze Your Previous Content

Most brands analyze how effective their social media marketing campaign right after they have published their posts. But that was before.
Today, you can analyze contents before you even post them. You may leverage the tools ofBuzzsumo to help you find content that has found success in social sharing. To search for the most interesting content, use a keyword that’s part of your content strategy.
From the search result, increase the effectiveness of your content marketing by publishing content that’s proven to increase social sharing.
Add Visual Appeal

Guy Kawasaki recommends adding visual appeal to your every tweet or Facebook post. This is to make your most important post noticed. It is true that creating the best possible tweet is essential. But adding images is a very smart move to boost the result of your campaign.
On Twitter, you may add up to four images for each tweet that you make. Or you can just upload one fantastic image that’s related to your post. The choice is truly yours to make. In order to add multiple images for one post, however, you need the regular Twitter site as this feature isn’t available on third-party websites.
Post Consistently

To further help your brand grow a great list of followers or fans, you need to be on your social media channels consistently. But put those channels in place by keeping your posts relevant to your brand, making them more interesting, and offering value to your audience.
When you do post on your social media accounts, ensure that you’re not overwhelming your followers with the same type of content over and over. You can, however, repeat posts indefinitely to make sure that your content schedule won’t run dry.
Make a schedule of your posts to help you stay on top of your come when delivering valuable content to your audience.
Host an On Air Event

The success of your social media campaign can be further obtained by having a conversation with the right people in your niche. You may use Google Plus to effectively build your list and host regular Hangouts on G+.
Hangout is quite different from a public community. The reason for this is that hangout is a private event and members or participants receive a notification from you. This is surely the ideal way to make a noise and reach out to the right audience.
With this type of event, you can sell personally, which makes a huge difference to your campaign. And when you give your participants links or resources, you are actually giving them an excellent customer service experience.
Do not Underestimate the Power of Hashtags

Random hashtagging can hurt your campaign. Instead, use a hastag that’s easy to remember. Most of all, easy to spell.
To make it unique, choose to use a hashtag that hasn’t been used yet. Check the hashtag you want to use on all social media channels before you use it. Once you have created it, join the conversation and follow those who are inserting such hashtag.
Take Advantage of Pinterest

Pinterest is catered to those who love images. Some website owners avoid Pinterest because for them, this social medium is only for industries in fashion, sports and food. But this channel can also be an ideal network referral source, provided you post original photos, like infographics.
Use Updates to Write Blog Posts

Be like Seth Godin, who’s a successful blogger. But he only writes two to three paragraphs in his own blog. Despite the short post, his ideas are expressed thoroughly. He’s also making thought-provoking content. Plus, it’s easy to read. Content can be overwhelming. So make sure that what you are writing is valuable and easy to read.
But what updates you should be writing of? Make sure that it is the popular tweet or post. Or the updates you are passionate of. Another way is to comment on the things that you have read from blogs and newsletter. Of course, you must make sure that it’s still relevant to your business or niche.
Utilize LinkedIn’s Publisher

This is a free platform of LinkedIn that may help in increasing the exposure of your brand. It also builds credibility for your company. It does not matter what size your network has. It can be used to expand your reach.
To use this platform, make sure that your posts are professional-looking. They must not be spammy or filled with promotional contents. Instead, post the most valuable content that your network will share or appreciate. If you do it this way, your reach will grow more.
Conclusion

It still boils down to the type of content you share with your audience. It must be a content that your followers need and want.

http://videostock.io/marketingmechanics

How to Get Your Stolen iPhone Back The Right Way

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They say that iPhones are the number one target for thieves and pickpockets everywhere. They are valuable and easy to sell on to unsuspecting victims. So Apple took moves to make the iPhone less desirable, including features such as Activation Lock, remote wiping and the locator app Find My iPhone.

But this doesn’t mean you should take matters into your own hands if you find out where your phone went. As 18-year-old Jeremy Cook discovered, the thief could be an extremely violent man with a gun. Cook was shot to death as he tried to get his stolen smartphone back.

So what do you do when your phone goes walkies? Do you take a proactive approach or wait for law enforcement to do its thing? Let’s discuss.

First Things First… Breathe

When you discover your phone is gone, you are either going to be furious, upset, or both. That’s normal — after all, you’ve just been robbed. But that is also a very dangerous combination to be in. Because in that state, you’re not thinking clearly, and your judgment is skewed. Before you know it, you could be doing something you very much regret later.

So to start with — stop. Breathe and put things into perspective.

Make Sure You Haven’t Simply Misplaced it

Find My iPhone is more geared towards finding your phone if you have misplaced it, not had it stolen. So if you are sitting in your living room, and you suddenly can’t find your phone, you can use Find My iPhone to do two things.

One, confirm the device is actually in your home, and secondly, you can get the phone to make a loud sonar-style sound. Then you can follow the noise and hopefully find the phone. You can do this from another iDevice (if you have one), or from iCloud online.

Don’t be Tempted to Recover a Stolen iPhone Alone

Find My iPhone has a feature which presents you with a little car icon. If you press on that, it will give you exact driving and walking instructions on Apple Maps, to the residence where the phone is currently located. This might tempt you into getting the phone back and roughing up the scoundrel who took it. But that would be a very bad idea. Look what happened to Jeremy Cook.

Go To The Police

The best thing to do is walk into your local police station, show them on an iDevice or iCloud online where your phone is, and ask for officers to go to the residence in question and get your phone. The police are best trained to deal with these situations in a safer manner than being a lone hero.

But before going to the police, make sure you use the locking feature in Find My iPhone. Marking it as lost — and locking the phone — will allow you to enter a phone number where you can be reached, and a personal message if a kind soul is honest enough to return it to you (or a more ominous message, as James chose to do).

If you don’t have a passcode on the phone already, then you will set one up here. The phone will remain locked and unusable until you enter your passcode and password to unlock it again. Act as quick as possible if you do find your device with Find My iPhone, as once the device has been turned off it is no longer traceable.

Can Police Actually Help?

That is impossible to answer definitively. Some police departments are busier than others. If you walked into the NYPD for example, you may get told that a missing phone is extremely low priority given the available resources. If your local police department doesn’t see much action then you may have more luck.

It can also depend on whether that particular police department is tech-savvy. If they’re not that tech savvy, then you should try and explain as best as possible the nature of the situation and how the phone won’t necessarily be traceable once the battery or data connection dies — they may be more likely to act if they know this.

If It Becomes Impossible To Get The Phone Back….

It may be that it eventually becomes impossible to get your phone back for various reasons. Perhaps the police decline to get involved? Perhaps the criminal has already sold it on? Perhaps you’ve searched high and low and still can’t find it? In these scenarios, it’s time to remotely wipe the phone.

You should ideally be backing up your iPhone on a regular basis, so wiping the phone would only be a minor inconvenience. Just follow the instructions in Find My iPhone, and assuming you have your iCloud or iTunes backup, you can easilyrestore everything again when you get the phone back.

Preemptive Measures You Can take

When getting an iPhone, there are some preemptive measures you can put in place in case your phone does get stolen sometime in the future. There’s nothing like being prepared.

Put On a Passcode

Imagine if your phone didn’t have a passcode and the thief started looking through your stuff. Just think for a moment what they would have access to. Your emails, your contacts, your Facebook conversations (perhaps revealing private information), Apple or Google Maps which has your address programmed in (leading the thief to come and try their luck again), photos, videos, a password manager with passwords to all your accounts …it’s enough to give me the chills.

So do yourself a huge favor and set up a passcode. Yes it’s a royal pain constantly logging in when you need to see your phone. But think of the alternative. Which one would you prefer? Head to Settings > Touch ID & Passcode to set it up, and turn Simple Passcode off if you’re really concerned.

Consider Disabling Lock Screen Notifications

So someone gets a hold of your phone, and even though the phone is locked, notifications are still coming up on the screen. SMS messages (which can be replied to, impersonating you) and email previews are two which instantly spring to mind. Do you want the thief being able to read those, despite the passcode? Consider switching it off then.

Disable Control Center, Passbook, & Siri On Lock Screen

The Control Center is the area at the bottom of the screen which you flip upwards with your finger. It has the brightness slider, volume slider, buttons for wifi, Bluetooth, and others. It also has the camera and Airdrop. Again, not exactlydesirable functions you want a thief to get to, is it?

Similarly, you can and should also turn off access to the Passbook and Siri from the lock screen. It can all be done in the Passcode section in Settings.

Turn On Find My iPhone

Of course, the chances of finding your phone are far lesser if you don’t have Find My iPhone on. These days the feature doubles as Activation Lock, which stops any would-be thieves from erasing your iPhone (via iTunes) without first requiring your password. So essentially all the thief has is an expensive paperweight, another reason you should always fully inspect any second-hand iPhone you’re offered.

Turn On “Erase Data After 10 Failed Passcode Attempts”

This is a very handy feature to have on. By giving the person only 10 attempts to get the passcode right before the information explodes, it stops brute force attacks, and gives you peace of mind that your information is more or less secure.

Of course two things to bear in mind. First, make sure that you don’t get your own passcode wrong 10 times, and secondly…

…Make Sure You Back Up To iCloud or iTunes Every Day

This has to be done religiously. If your iPhone does pull the pin and nuke all of your stuff, you will lose it all forever if it isn’t backed up on iCloud. Backing up is important. It doesn’t take long if you do it on iTunes, and you can leave it running in the background, while you multi-task, looking for cat pictures, and YouTube videos of laughing babies.

The Moral Of The Story

But the moral of this story is this – and listen up good boys and girls. It is not worth getting killed over a phone. The phone can be replaced but you can’t. So don’t be tempted to be a superhero. Your iPhone doesn’t need a Dark Knight. It needs its owner alive and well to receive it back.

Have you had your iPhone stolen? If so, tell us your stories and whether or not you got your device back eventually.

for more great content and news visit

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11 Berry Recipes to Make This Summer

https://www.facebook.com/pages/Recipies-of-the-World/771042636328031

11 Berry Recipes to Make This Summer

Embrace berry season with these nutritious recipes.

From strawberries to blackberries, the abundant summer berry crop makes a refreshing addition to healthy meals. Below, 11 berry recipes to try while the harvest is ripe.

1. Lemon Scented Quinoa and Millet Breakfast with Blueberries

via Choosing Raw

Instead of traditional oatmeal, this hearty breakfast uses quinoa and millet to provide filling whole grains. Double the recipe to for a big batch that will last all week.

2. Spicy Berry Summer Salad

via Pasta and Pastries

A dressing made with jalapeño olive oil and blackberry balsamic vinegar gives this salad some spice and extra berry flavor. If you don’t have jalapeño olive oil or blackberry vinegar, make your own by placing some jalapeños and berries in the olive oil and vinegar and allow the mixture to infuse for a few days.

3. Berry Salsa

via Sweet, Sour, Savory

Made with juicy strawberries, blueberries, and a variety of pepper, this salsa is perfect for dipping with pita chips or on top of grilled meat. If the salsa is sweet enough with the fruit, leave out the honey in the dressing.

4. Berry Quinoa Salad

via Two Peas and Their Pod

Quinoa provides protein and whole grains, making this a great breakfast or healthy side dish. The recipe uses honey roasted almonds, but raw or lightly salted almonds would also work.

5. Blueberry Balsamic Glazed Chicken

via Pure Grace Farms

Blueberries are sautéed with onions, vinegar, maple syrup, and spices to create a fruity glaze. The chicken is cooked on the stove, but grilled chicken is a smoky summer option.

6. Strawberry Cucumber Salad with Greek Yogurt

via Salad Menu

On hot days, this sweet and sour cold salad is an easy meal. For added crunch, try adding some chopped celery.

7. Blackberry Paleo Fruit Roll-Ups

via Paleo Grubs

Filled with fresh blackberry and only three other ingredients, this all-natural fruit roll-up makes for a healthy snack. To combine the ingredients, all that’s needed is a blender.

8. Five-Ingredient Strawberry Red Wine Glazed Salmon

via Cupcakes and Kale Chips

A strawberry and wine reduction is made on the stove, along with some sautéed onions. After drizzling the salmon with the reduction, the broiler will help transform it into a sticky glaze.

9. Turkey, Avocado, and Strawberry Sandwich

via King Arthur Flour

This nourishing sandwich is full of protein, whole grains, and healthy fats. Substitute the mayonnaise for mustard or greek yogurt.

10. Kale Salad with Blueberry Balsamic Vinaigrette

via Iowa Girl Eats

Massage the kale after washing it to make sure that it’s tender and not too hard. A homemade berry vinaigrette tops the kale, made out of blueberries, dijon mustard, honey, balsamic vinegar, and olive oil.

11. Mango Strawberry Black Bean Wraps

via Home Skillet

Protein from the beans make this an ideal vegan and vegetarian recipe. Use whole wheat tortillas or lettuce wraps if you’re trying to go low-carb.

Try more exciting recipes why not visit our Facebook page

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