Wednesday 5 August 2015

9 Social Media Marketing Tips from the Pros

9 Social Media Marketing Tips from the Pros


9 Social Media Marketing Tips from the Pros
Posted By Len Holehouse August 5, Chance Madson on Jul 23, 2015
How are you getting along with your social media marketing campaign? Does it improve your website traffic?
Today,  I’m going to show some tips on how to get better results with social media marketing. They came from the professionals who maximized the benefits of social media channels to boost their traffic, as well as their brand.
Grow Your Audience with Twitter
When it comes to social media marketing, you should not expect your audience to grow after you build a social media profile on Twitter. The line from the movie, “if you build it, they will surely come,” can’t be applied here.
To succeed in your campaign, make sure that you build and grow a long list of followers on Twitter. According to Mark Shaefer, when you have a profile in this social media channel, your brand or personal profile will be on public Twitter list. The list has several categories based on geographic location or interests.
To grow your audience, you should find relevant people to follow and look into their list. From that list, you can find interesting people that you can follow and hopefully they will follow you back.
You may use Twellow to help you find new, targeted followers. It’s a free site that works like yellow pages.
Or you can simply use the Twitter search prompt to help you find new followers.
This trick can assist in expanding your audience and make them aware of your products and services.
Analyze Your Previous Content
Most brands analyze how effective their social media marketing campaign right after they have published their posts. But that was before.
Today, you can analyze contents before you even post them. You may leverage the tools ofBuzzsumo to help you find content that has found success in social sharing. To search for the most interesting content, use a keyword that’s part of your content strategy.
From the search result, increase the effectiveness of your content marketing by publishing content that’s proven to increase social sharing.
Add Visual Appeal
Guy Kawasaki recommends adding visual appeal to your every tweet or Facebook post. This is to make your most important post noticed. It is true that creating the best possible tweet is essential. But adding images is a very smart move to boost the result of your campaign.
On Twitter, you may add up to four images for each tweet that you make. Or you can just upload one fantastic image that’s related to your post. The choice is truly yours to make. In order to add multiple images for one post, however, you need the regular Twitter site as this feature isn’t available on third-party websites.
Post Consistently
To further help your brand grow a great list of followers or fans, you need to be on your social media channels consistently. But put those channels in place by keeping your posts relevant to your brand, making them more interesting, and offering value to your audience.
When you do post on your social media accounts, ensure that you’re not overwhelming your followers with the same type of content over and over. You can, however, repeat posts indefinitely to make sure that your content schedule won’t run dry.
Make a schedule of your posts to help you stay on top of your come when delivering valuable content to your audience.
Host an On Air Event
The success of your social media campaign can be further obtained by having a conversation with the right people in your niche. You may use Google Plus to effectively build your list and host regular Hangouts on G+.
Hangout is quite different from a public community. The reason for this is that hangout is a private event and members or participants receive a notification from you. This is surely the ideal way to make a noise and reach out to the right audience.
With this type of event, you can sell personally, which makes a huge difference to your campaign. And when you give your participants links or resources, you are actually giving them an excellent customer service experience.
Do not Underestimate the Power of Hashtags
Random hashtagging can hurt your campaign. Instead, use a hastag that’s easy to remember. Most of all, easy to spell.
To make it unique, choose to use a hashtag that hasn’t been used yet. Check the hashtag you want to use on all social media channels before you use it. Once you have created it, join the conversation and follow those who are inserting such hashtag.
Take Advantage of Pinterest
Pinterest is catered to those who love images. Some website owners avoid Pinterest because for them, this social medium is only for industries in fashion, sports and food. But this channel can also be an ideal network referral source, provided you post original photos, like infographics.
Use Updates to Write Blog Posts
Be like Seth Godin, who’s a successful blogger. But he only writes two to three paragraphs in his own blog. Despite the short post, his ideas are expressed thoroughly. He’s also making thought-provoking content. Plus, it’s easy to read. Content can be overwhelming. So make sure that what you are writing is valuable and easy to read.
But what updates you should be writing of? Make sure that it is the popular tweet or post. Or the updates you are passionate of. Another way is to comment on the things that you have read from blogs and newsletter. Of course, you must make sure that it’s still relevant to your business or niche.
Utilize LinkedIn’s Publisher
This is a free platform of LinkedIn that may help in increasing the exposure of your brand. It also builds credibility for your company. It does not matter what size your network has. It can be used to expand your reach.
To use this platform, make sure that your posts are professional-looking. They must not be spammy or filled with promotional contents. Instead, post the most valuable content that your network will share or appreciate. If you do it this way, your reach will grow more.
Conclusion
It still boils down to the type of content you share with your audience. It must be a content that your followers need and want.

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